Welcome to the all new Consequence of Sound!

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So, as you’ve probably noticed, that major surprise was a much needed face lift, the next step in what has already been an incredible journey.

If you don’t know the story by now, I created Consequence of Sound on a lazy Sunday afternoon back in September of 2007.  I was bored and wanted to express my thoughts on music in some manner other than a Last.fm blog post. So, I signed up for a Blogger account and began an endeavor that continues to grow in ways I could never have possibly imagined.

In the months that followed, I slowly began to learn the ins and outs of blogging, and the music industry for that manner. For one, Blogger sucked ass, so I soon moved over to WordPress (Of course, even then, the look was nothing to write home about). I also realized that if you want people to read, you had to find a niche. So, I began listing the lineups for music festivals in a convenient one page format. The Festival Outlook was the name I came up with.

Around December of that year, while posting on the Lollapalooza message board, I came upon an equally ambitious and music-loving individual named Michael Roffman. He was in the process of starting his own music blog, but graciously accepted my invitation to write for CoS. At the very least, I thought, I’d have more content.

Of course, the best things usually turn out the way you least expect. Eventually, Mike would become not only a good friend, but a dedicated partner, and together, we began to evolve CoS away from a personal blog and into a full-fledged music website. Soon, others willingly dedicated their time and skills to writing for this website, and before we knew it, the website sported a list of contributors a mile long and and an equally enthusiastic readership, who were neither afraid to praise or criticize anything and everything.

Needless to say, these last 30 months have proved to be a once-in-life-time experience. We’ve been able to meet amazing people, attend festivals around the country, and, most importantly, make a dream into a full-time profession.

It has of course not come without sacrifice. On a personal level, I can’t tell you how many 16 hour works days I’ve put in, how many times, because of an incurable data base error or a never ending flow of press releases need to be reported, that I simply wanted to just quit. For better or worse, I have often become glued to my computer in fear of missing a story or getting beat to the punch, choosing the glow of a laptop screen over a concert, a night out, or even sleep.

But, at the end of the day, it’s all been worth it. Mike and myself have assembled what we believe is the best contributing staff on the web. We’ve watch the CoS brand been linked and built, and we now see tens of thousands flock to this website each and every day. And to think, this used to be a personal blog.

Today, we unveil the next era of CoS, this being the third version of our website. As you’ll come to see, the hope of CoS 3.0 is to increase content organization and visibility, as well as our user interactivity. Most of it’s pretty self-explanatory, but I would like to point out a few of our biggest features:

We now have our News, Reviews, and Exclusive Features divided out into specific areas and sub-categories, which you can view by clicking on the various tabs. To see a complete list of a respective category’s stories, click on the appropriate “See All” link.

The Festival Outlook is now incorporated into the main CoS Homepage. Finally, right? A list of both Upcoming Festivals and Recently Updated Festivals will be displayed on the right tool bar. By the way, note the new Festival Outlook logo, courtesy of the fine folks at Alphabet Arm.

Our new Artist Pages are particularly awesome. Now displayed is an organized listing of the respective artist’s reviewed albums, upcoming festival appearances, and related news items. You’re not going to find another place on the internet that offers all this information on one central page!

Center Stage is another brand new feature on CoS. Seen at the bottom of both the Home Page and Outlook main page, the feature will be primary used to showcase a specific upcoming festival or event. In this box, users will find appropriate links to the lineup, ticket information, and CoS coverage. This should be most useful when we live blog the major festivals this summer. Again, organization is key here!

Now onto perhaps the biggest change: Click on the Festival Outlook link on the top of the page and you will be taken to the brand new, completely redesigned Festival Outlook. As you’ll see, this new set up features specific search functions as well as new individual pages that display confirmed, expected, and rumored artists in a more organized display. Users will also be able to note whether they’ll be attending a specific festival by clicking the “I’m Attending this Festival” button at the top of each respective page. What’s more, we now provide a convenient “Submit a Tip” section for any news or rumors that you’ve heard. Basically, everything you ever wanted. Yeah, we listened.

The Comment System has also received a significant upgrade. You may now connect using your Facebook or register a profile on the CoS server. (Please note that you must now be registered to comment). People who choose the latter option will be given the opportunity of creating a profile page, where they can note a variety of different pieces of information. As for comments themselves, you can reply to specific ones by clicking “Reply.” Efficiency to the max.

Please note that this new website is as new to us as it is to you, so please mind any early kinks. If you spot something that isn’t working, please drop us an email.

Finally, I would like to take a moment to thank everyone who has helped make Consequence of Sound become what it is today. Thank you to our wonderful contributors and readers. Thank you to our fellow bloggers, most specifically TwentyFourBit, Stereogum, Rock It Out! Blog, The Audio Perv, The Music Slut, Elbo.ws, and Antiquiet. Thank you to Matt Simpson and CBS Digitial, William Bierce, and the folks at Indieclick. Thank you to C3 Presents, Superfly Productions, and all the other promoters and festivals which not only understand what we do, but continue to work with us. Thank you to the publicists, managers, Thom Yorke, and the submitting artists and bands who help keep our content flowing. Thank you to to Phil, Rinat, Timur, Jeff, and everyone else at Doejo who helped make this new website a reality. By far, the best web development team on the web! And, most importantly, thank you to our loved ones, who have been with us from the beginning and continue to believe in us.

We hope CoS 3.0 will help us reach that next level. In addition to the new look and new features, we’ll also soon be adding additional content, such as podcasts and video. This is only the beginning. So, get ready. If you’re interested in buying ad placements or sponsoring a particular CoS feature, please click here. Also, if you have any suggestions, please do not hesitate to send us an email.

Once again, thank you so very much for your continued support and readership. We couldn’t have done it without you.

Alex Young
Publisher & CEO

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