Liz Phair has never been one to do as shes told. From her 1993 debut Exile in Guyville, to her current release Funstyle, Phair has been consistently pushing the envelope of not only her own creativity, but her place in the music industry. She sung blatantly about sex when no other woman was, she refused to conform to the narrow boxes the music business placed her in, and she did the opposite of what people told her to do, just because she could.
Understandably, I was a little bit nervous as I waited for my coffee date with Ms. Phair in one of Vancouvers downtown hotels. With artists, you never know what kind of personality youre going to get that day, especially one with a reputation for being rebellious. But Phair is everything but intimidating.
Petite and astonishingly fresh-faced, Phair is a small, blonde package with a load of personality. Shes giggly, kind, inquisitive and unguarded. Shes the type of person to tap you lightly on the shoulder and really engage you with whatever insightful thing shes going to tell you. A good trait to have in anyone, let alone a rock star who, at this point in their long career, reserves the right to be jaded and cynical.
The critical response to her latest album Funstyle alone is enough to put a chip on anyones shoulder. The album saw her leaving her old label in order to release this mix of experimental and traditional songs. I myself had the opportunity to review the album, and though I personally found it to be inconsistent, I admired Phair for taking the plunge and devoting herself to something so risky.
But to Phair, the risk was something she had to take.
Im very connected to my internal, deepest subconscious, says Phair. Ive been listening to it for many, many years. Thats how I write songs, thats how Im creative. So I have a relationship and a responsibility to my subconscious and it really was pissed.
Not unheard of in the American music industry, the label executives were adamant that Phair not release the songs, something she touches on in the song Smoke where its called career suicide.
They were absolutely shocked and horrified and they just said no way, itll ruin your career, she points out adamantly. So I was put away for thirteen months and I was in talks with other labels to produce something very mature, sorta Guyville circa 2010. You know, Good Liz. And right as I got up there towards it, this thing, my subconscious, just started screaming at me and I was like, ‘No, no, no, no.’ I waited 13 months, Im not kidding about this. This is the most bizarre and interesting thing Ive done lately, like, Im sorry but Im putting it out.
Phair didnt have much time. She wanted to release it by July 4th and had decided to take the risk at the end of June. But they had interest from Rocket Science, an indie label, and it was off and running, released online in an almost secret manner.
I walked in there (to Rocket Science) and was like, heres what I want to do everyone thinks Im crazy and by the way youre going to be hated. Youre going to get all this hate press for the first few two or three months. So they were like, go for it. And Im glad, Im really glad.
Glad because shes proud of the work shes done on Funstyle, regardless of what any critic thinks (after all, thats just one persons opinion) and because she stuck to her guns and took the artistic leap no matter what the outcome.
Artistic stuff is weird, she admits. Sometimes it isnt received well but its still legitimate for being a rung on a ladder. If you miss one, you have a hole in your ladder. It needs to be done. I really believe you have a responsibility to whatever this force is that helps you create.
This force that drives Liz is a powerful one. Its seen her through many career highs and lows. I had to mention that I found it ironic that her self-titled release in 2003, which saw more pop songs like Why Can’t I?”, drew a lot of backlash from critics and fans for selling out and yet Funstyle, which has her doing the exact opposite of selling out, is also drawing a lot of heat. A cant win scenario?
Oh yeah, she laughs. Ive given up the win thing. Nobody like to be walking into a headwind you know, its never ideal but I have never honestly, when Guyville came out there was a huge backlash, even then. And now its like the holy holy. You know, people say its so great and everyone loved it , but it was not so. There was a huge amount of backlash in that. Shes blonde, shes from the suburbs, she doesnt deserve this, she used her body to get this, shes half naked on the cover and thats why she got this. So they were there, even then. It was controversial and uncomfortable for a long time. Now, no one remembers that. All they remember is oh, its the greatest.
Regardless, she doesnt let the backlash, no matter what its about or where it comes from, hold her back.
As long as youre true to your artistic self, posterity will show the growth of an artist. If I hadnt put out Funstyle, well whats coming next? Maybe I wouldnt get to that next thing, I might have locked myself in a dead end and never climbed out of it. So those risks are essential.”
Looking back, the risks she took on Exile in Guyville, by making it a song-by-song answer to The Rolling Stones Exile on Mainstreet, were quite big as well. I ask her whether shes thought of doing another response album like that.
I wanted to do Songs in the Key of Life, she says earnestly. But I didnt quite have the time to do it. I got about halfway through it. And there was so many things going against that. The advice of my publicist was like, dont you dare touch that, that is like African American sacred legend. But that fully inspired me to do more. And its still rattling around in my head. And I decided that the two highest records were Dark Side of the Moon for evilness and Songs in the Key of Life for goodness. And these are the two towering rock achievements, light and dark. So both those records have inspired me to want to do that same kind of response thing. The hard part is because I am older, I have a child and I have jobs, I dont have the ability to immerse myself. My son will be in college in like five years, so maybe I can get all trippy and think about nothing else. But to do something like that, you have to be completely consumed.”
Though Funstyle may not be every critics cup of tea, she does have a lot of loyal fans who support her no matter what. I know from my own review of Funstyle, I had a barrage of Phair fans who tried to get me to see things their way and I really admired that. I asked Phair how important was it that her fans get her.
Super important and this time around, more than any, she says sincerely. I have really reached out to my ultra fanbases and Im literally working with them because I think now more than ever, in this climate, they are the ones who care. And when no one knows how records are going to sell, they are important as any element in this because theyll tell you. Ill ask them for my set list. I couldnt accommodate everything but I definitely listened and I asked them about which Girlysound songs were important to put on as the second CD and Id say 95% of that is their choice too. Because they know. They are the people who your collectors, so to speak. They know who you are and they get you. You can ask your record label and say what should I do next and theyll probably have mixed opinions, whereas your fans will say you need to do this because Ive been watching you for the last 20 years and they know what needs to happen next. They know you its kind of like asking your mother.”
But Phair is ever the button-pusher. When I asked if waiting so long between the online release in July and the physical release in October was on purpose, she admits the reason she waited was in order to get the slings and arrows out of the way.
I was kind of trying to draw fire, she laughs. You know, let them take the shots before were even up and running because I knew that was coming. I had no doubt in my mind. And I also hate that whole frontloading thing, Ive always hated it and major labels require it. You know, give everything up for first week sales and it always feels fake to me. Ive always despised it. I like things to grow, I like things to build. So since our record climate is so volatile and no one knows what to do, Im just going to be me then. There are no rules. And I have no idea how itll work out. But its kind of exciting. If you make a mistake, its your mistake.
She also notes that being involved in every aspect of her album helps her to create a sense of me-ness throughout every song. People who care about the music want to feel that connection. After all, Phair is known for her personal topics in her songs, so why not create the feeling of a personal relationship with the listener?
Aside from the personal connection, Funstyle was Phairs chance to test the waters and dabble in different genres and music styles, from Bollywood beats to rapping.
Its funny because the way Ive been for a long time is, Im open to different kinds of songs. And I was playing this song the other day and Stephen Jenkins was there and he was like, youve got to drop the hammer on that, thats going to be full on metal. And I was like, ooh OK. You know there is something about me that loves that and at the same time Im reading this book right now (which I cant say what it is because Im reviewing it), that has made me stop and go maybe I need to really consider what sound I put something with. And everyones told me that forever, you know, pick a sound, do this and Ive never wanted to do it because they said so. I cant also promise that Im not going to go Its going to be metal all the way through! It might be. Its the joy of my life, – creating is the joy of my life, please dont make it a job. Like its something I hate, you know force me to do something because you need that.”
I found that funny considering a lot of her lyrics are very angry but the music of Funstyle is quite soft. Maybe she really could go full-on metal for her next album.