The life of a DIY musician on tour is not as glamorous as you might think. It requires a lot of self-promotion and love for what you do. As seen in the above video, MC Lars fits both those requirements. In the first part of this Warped Tour documentary, the rapper gets up early so he can claim the best spots around the stages to put up posters with his performance time. From there, he grabs a megaphone and runs down the line of attendees, chatting with them and asking them to come see his show. As Lars says, “You don’t see Justin Bieber doing this.”
MC Lars pirate-embracing business model was recently covered on CNN Money. That footage can be seen here.