Here, production team Science of Sound takes a page from the book of Mickey and Mallory Knox (most notably Mallory, hence the female protagonist’s hair). Actually, it’s safe to say they take a page from Tarantino, as scenes from “On Your Side” allude to both Natural Born Killers and Kill Bill. Two couples are the center of the video; one, a pair of star crossed youths who seem hell-bent on destruction, and the other, a couple on their wedding day. When both couples cross paths, it turns from playful love, to straight up crime. And I don’t want to spoil the ending, but the finale shot is to die for.
“On Your Side” is from Career Culture, the upcoming album from Icarus Himself. It’s due for release on October 11th.
Directed and Edited by: Ryan Heraly
Director of Photography/Colorist/Camera/Concept: Jordan Liebowitz
Additional Camera: Erik Ljung
Makeup: Jillian Dawson
Cast: Kenny Monroe, Jacqueline Kursel, Jamie Lou Stephens, Christopher John Stephens, Nathon Rosini, Nick Whetro, Karl Christenson, Terrin Riemer, Shawn Kenneth Pierce, Justin Langkau, Alan Jurgens, Sara Biersteker, Brad Banks, Katie Robinson, Luke Bassuener, Spencer Wells, John Barrows, Johnathon Lang, Jillian Dawson, Mark Christensen, Katie Lindstrom, Jentri Colello, Nel Bailey, Dan Jackson, Kyle Ritchie, Angie Derr, Celeste Robert