In describing her Gold Panda-sampling single “You (Ha Ha Ha)”, Charli XCX said it was akin to “the internet spewing in your headphones.” Director Ryan Andrews has found a way to further crank the cultural release valve for the song’s video, where Ms. XCX throws a dance party in a gun factory.
Charlii said of the video:
“We’d been heavily influenced by the world of Tumblr superstars and the quick click, pop-tastic world of the internet in my previous videos, so this time we decided to look elsewhere. We’d been watching a lot of grindhouse movies, mostly with strong female leads like The Pom Pom Girls and Coffy, and there seemed to be a bizarre cross over from that genre of cinema and today’s world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!”
Basically, it’s the kind of saccharine entertainment this generation suckles like mother’s milk. Check it out below.
“You (Ha Ha Ha)” will be released on February 4th via Warner Bros. subsidiary Asylum Records, followed by a full-length album sometime this spring.