While commercials can be the nuisance that puts an extra two minutes between you and the shocking results of The Biggest Loser weigh-in, they can also be surprisingly effective vehicles for embedding that one song in your head.
A few weeks back, the Oscar telecast saw a couple new additions to the recent crop of commercial-delivered earworms, including Nashville artist Keegan DeWitts Say La La on JC Penneys Dear America spot. DeWitt worked with friend Matt Miadich, who directed JC Penneys Oscar ads and went to bat for the song.
Often, when you’re dealing with a giant ad agency and a big brand, it can be potentially tough to get music in there that is not just serving to the lowest common denominator, DeWitt said.
When the ad aired, DeWitt said it was hard to process the idea of such a large viewing audience hearing him sing beyond the novelty of the experience. He said, At the end of the day, you’ve still got to wake up in the morning, make a coffee, and write another song.
That said, here are 10 songs from commercials we cant get out of our heads. Please note that these rankings aren’t based on the quality of the song, but how well they work within each respective commercial.
10. Langhorne Slim - The Way We Move
Windows 8 commercials have featured some strong song choices, like Kishi Bashis Bright Whites or Express Yourself by Labrinth. The latest is a kicky song by Langhorne Slim & The Law titled, The Way We Move. Besides Windows, the song also appears in the new Tina Fey film Admission, as well as the more recent teensploitation flick, 21 And Over.
09. Keegan Dewitt - Say La La
JC Penney Joe Fresh:
Say La La is a hard song to resist. Now, JC Penney is using the songs infectious energy hand claps and what sounds like a bunch of people generally having a good time to promote the Joe Fresh brand coming to Penneys stores this March.
08. Be Ok (Ingrid Michaelson cover)
Its technically a mystery cover version as Coca Cola doesnt have permission to release the name of the artist, but that doesnt impact the songs relentless optimism.
07. Bobby Day – “Beep Beep
Kia reached back into the archive and pulled out Beep Beep Beep by Bobby Day to add some spunk to a commercial about parking in a too-tight spot. While Beep Beep Beep never charted, Day is better known for his 1958 hit, Rockin Robin”.
06. Passion Pit – “Carried Away”
Youll never be more excited about juice after catching this colorful commercial about restocking the Tropicana shelves in the juice section. Even Passion Pit’s title “Carried Away” fits.
05. Jens Lekman – Argument with Myself”
Amazon Kindle Paperwhite:
The tropical beach vibe in Jens Lekmans Argument with Myself suits an ad about using the Kindle Paperwhite in various extreme lighting conditions — you know, like at a beach. Better yet, its worth looking up the full song to hear Lekmans funny and neurotic lyrics about a guy having a full on brawl with himself as he walks down the street.
04. Jimmy Luxury – Cha Cha Cha
This would have just been the commercial with the robot dog if not for the inclusion of Jimmy Luxury and the Tommy Rome Orchestras Cha Cha Cha. Mixing rap and records from the 50s was the stock and trade of the the Massachusetts duo. Recommended for: Those still waiting for Lou Begas big comeback.
03. Divine Fits – “Would That Not Be Nice?
JC Penney Cosabella Amore lingerie:
Cosabella Amore lingerie is now available at JCP, and apparently its a party. Then again, what isnt with the jagged energy of a Divine Fits track?
02. Beach Day – Beach Day
Beach Days throwback surf rock sound scores this retro Victorias Secret commercial for bikinis. Between the 60’s home movie schtick and the songs sunny strains, the worst part of the ad is realizing its only March.
01. Ben Gibbard – You Remind Me of Home
When a girl moves away to the city, her best guy back home uses his Dell laptop to send her pictures of the stars. You Remind Me of Home by Ben Gibbard soundtracks teenage puppy love and technological ingenuity to perfection.