While commercials can be the nuisance that puts an extra two minutes between you and the shocking results of The Biggest Loser weigh-in, they can also be surprisingly effective vehicles for embedding that one song in your head.
A few weeks back, the Oscar telecast saw a couple new additions to the recent crop of commercial-delivered earworms, including Nashville artist Keegan DeWitt’s “Say La La” on JC Penney’s “Dear America” spot. DeWitt worked with friend Matt Miadich, who directed JC Penney’s Oscar ads and went to bat for the song.
“Often, when you’re dealing with a giant ad agency and a big brand, it can be potentially tough to get music in there that is not just serving to the lowest common denominator,” DeWitt said.
When the ad aired, DeWitt said it was hard to process the idea of such a large viewing audience hearing him sing beyond the novelty of the experience. He said, “At the end of the day, you’ve still got to wake up in the morning, make a coffee, and write another song.”
That said, here are 10 songs from commercials we can’t get out of our heads. Please note that these rankings aren’t based on the quality of the song, but how well they work within each respective commercial.
10. Langhorne Slim - “The Way We Move”
Windows 8:
Windows 8 commercials have featured some strong song choices, like Kishi Bashi’s “Bright Whites” or “Express Yourself” by Labrinth. The latest is a kicky song by Langhorne Slim & The Law titled, “The Way We Move”. Besides Windows, the song also appears in the new Tina Fey film Admission, as well as the more recent teensploitation flick, 21 And Over.
09. Keegan Dewitt - “Say La La”
JC Penney Joe Fresh:
“Say La La” is a hard song to resist. Now, JC Penney is using the song’s infectious energy– hand claps and what sounds like a bunch of people generally having a good time– to promote the Joe Fresh brand coming to Penneys stores this March.
08. “Be Ok” (Ingrid Michaelson cover)
Coke Zero:
It’s technically a mystery cover version as Coca Cola doesn’t have permission to release the name of the artist, but that doesn’t impact the song’s relentless optimism.
