ifc”There are two of you, don’t you see? One that sleeps… and one that parties.”
It happens every goddamn year: the Austin anxiety. The smell of cheap beer, rotting taco meat on the city streets, hand a hangover with the emotional weight of childhood trauma. Stumbling, mumbling, and rumbling, you head into South by Southwest each day with only one thought, What’s next?
Because the annual conference-turned-clusterfuck squeezes the music industry dry until every artist decides to buckle up and drive/fly/teleport/Skype down to the Texas capitol… there’s so much going on that even your Google docs tell you to piss off. Ideally, you’d just hit up whatever’s next, but here’s the thing: Whatever’s next is never good enough.
More, more, more. Me, me, me. Mine, mine, mine. Now, now, now. It’s a greedy week of entitlement, but if you’re clever enough to jot down a few notes and just go in with the expectation that you’ll be humbly deaf, severely constipated, and slightly bleeding at the toes — well congratulations, you’re a veteran and come next year, you can say: “I was in the shit.”
So, yeah, god bless these parties.
Presented by The Hype Machine, CoS
Where? 505 East 7th St.
When? Tuesday, March 11th to Saturday, March 15th
Who? Chromeo, Against Me!, Tokyo Police Club, RAC, Albert Hammond, Jr., Wye Oak, Trust, Future Islands, Saint Pepsi, Banks, London Grammar, SZA, The 1975, Tensnake, Machinedrum, Jacques Greene, Gary Numan, Washed Out, and many more
What is this? Maybe we’re a little biased (ahem, check out our Wednesday party here), but the Hype Hotel is always a solid choice to spend at least a fifth of your South by Southwest experience. The sites this year have put together a good mix of bigger names (Chromeo, Against Me!, London Grammar, etc.), in addition to up and comers like Banks, Trust, RAC, and more. Plus, as they’ve done in years past, organizers have had the wonderful foresight to choose a nice, cozy indoor venue free of mud, rain, or searing heat.
Best Bang for the Broke: There’s a crucial difference between a lineup full of good, buzzy bands and a lineup full of bands that have been expertly curated. The good and buzzy bands may prove to be crowd-pleasers, but the curated roster is one that offers artists worth a long-term investment. That can include remix outfit RAC, wunderkind producer/DJ Saint Pepsi, the soulful Banks, and psych-pop band Holychild, among others. If nothing else, though, you should definitely stay for the Tito’s vodka and free Taco Bell.