Listen: Reigning Sound’s new song “My My”


    Memphis alt-country outfit Reigning Sound continue to preview their forthcoming album, Shattered, which is slated to hit shelves on July 15th via Merge Records.

    Following previous offerings “Never Coming Home” and “Falling Rain”, the band returns with yet another twangy, toe-tap-worthy number called “My My”. Looking to make his relationship with a lovely lady official — as in, beyond a Facebook status — frontman Greg Cartwright endearingly croons, “Tell your daddy that you’re mine, cause you’re my girl.”

    Shattered Tracklist:
    01. North Cackalacky Girl
    02. Never Coming Home
    03. Falling Rain
    04. If You Gotta Leave
    05. You Did Wrong
    06. Once More
    07. My, My
    08. Starting New
    09. Baby It’s Too Late
    10. In My Dreams
    11. I’m Trying (to Be the Man You Need)