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Björk’s next music video will be available on Oculus Rift

The clip for Vulnicura's "Stonemilker" can soon be seen with the virtual reality headset

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    Björk hasn’t made a name for herself by doing the expected. Her 2011 album, Biophilia, was not only released as a fascinating series of digital apps, but also spawned an elaborate, forward-thinking global tour comprising various multimedia effects, stage set-ups, and show-stopping costumes. The Icelandic artist is looking to up the ante once more with her forthcoming music video for Vulnicura standout “Stonemilker”.

    Directed by Andrew Thomas Huang, who previously worked on Björk’s “Mutual Core” video and her forthcoming MoMA exhibition centerpiece Black Lake, the visual will be available on Oculus Rift. In a recent interview, Björk spoke about her decision to use the virtual reality platform: “It’s easy to get really intimate [with virtual reality]. It’s almost more intimate than real life. It also has this crazy panoramic quality. I think it’s really exciting.”

    She added, “When I did the app album, it was all based on touch screens and the fact that I knew I could [create a virtual] music school, a dream since my childhood. I only did that album because I felt like I had content that made sense, that could relate to the technology. It can’t just be working with the gadget for the sake of the gadget. But also it’s about budgets. You can do apps cheaply. Apps was kind of punk, actually. It was like starting a punk band again. Filming for Oculus Rift is not.”

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    A release date for the “Stonemilker” video hasn’t been confirmed yet. Meanwhile, Björk’s MoMA retrospective in New York is set to open on March 8th.

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