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A movie about failed launch of New Coke coming from Deadpool and Zombieland writers

Paul Wernick and Rhett Reese option Thomas Oliver's book The Real Coke, The Real Story

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    It wasn’t always Coca-Cola. In 1985, the Coca-Cola Company abandoned their nearly 100 year old formula for a new drink branded New Coke in an effort to attract a young generation of caffeine addicts. Unfortunately, it sucked and nobody wanted to buy themselves a Coke, let alone buy the world one. The endeavor almost crashed the company. Now, this troublesome period in soft drink history is being turned into a feature-length film.

    Paul Wernick and Rhett Reese, the writing duo behind Zombieland and the forthcoming Deadpool, have shelled out their own capital to option the book The Real Coke, The Real Story. Written by Thomas Oliver, a journalist who covered the Coke drama for the Atlanta Journal Constitution, the book follows the corporate panic of a company scared by its rival. At the time, Pepsi had launched its successful “Pepsi Challenge” campaign, and even though Coke was still winning in the sales department 2-to-1, the company panicked, which led to New Coke.

    There’s no word on when the film may enter production or who else is attached. It should, however, prove once and for all that you can’t beat the real thing.

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