Apple in talks to exclusively release Kanye West’s new album

In other words -- they want to pull another U2

Kanye West

Later today, Apple is expected to introduce its very own streaming music platform. While specific details remain unclear, Apple will be offering a variety of exclusive content, from curated playlists to album premieres, as a way to entice new subscribers.

According to BuzzFeed, one of those exclusive releases looks to be Kanye West’s seventh solo album, SWISH. Kanye’s obsession with Apple is well documented, and it appears the feeling is mutual. Despite being a co-owner of Apple’s streaming music competitor TIDAL, Kanye is reportedly in intense negotiations to premiere his album with Apple.

“Sources say the company has been talking to him about it for some time, but hasn’t yet been able to finalize a deal, and negotiations between Kanye and Jimmy Iovine continue,” reports BuzzFeed. However, it does not appear that the album will debut tomorrow as part of Apple’s big launch, despite rumors.

Last September, Apple infamously premiered U2’s latest album across its platforms, essentially uploading the album to 500 million desktops and iPhones regardless if the owner of the device wanted the music or not. The move drew criticism from many who believed it to be an invasion of privacy. As divisive of a figure as Kanye is, one can only imagine the public reception if Apple pulls a similar stunt for SWISH.

SWISH serves as the follow-up to Kanye’s 2013’s LP, Yeezus

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