Many vinyl collectors like to keep their prized possessions in as pristine condition as possible, handling them with utmost care and keeping them in protective sleeves. If you’re one of those people, the latest release from Third Man Records may not be for you.
Jack White already distributed a version of pal Jay Z’s latest record, Magna Carta Holy Grail, as eight 7-inch vinyls with scratch-off lyrics and a built-in mirror to read backwards printed pages. Now, White’s TMR label is releasing a 2xLP 12-inch version housed in a gorgeous gatefold packaging that you have to slice open if you want the prize. Hidden inside the back cover is a postcard-shaped flexi disc that plays “a super secret hidden track.”
The rest of the package is your typical, beautiful TMR product, including a scratch-free lyrics sheet. It just won’t stay that way if you want that flexi disc; of course, you could always buy the thing and hope someone uploads the secret track to YouTube. The double-LP is available now from TMR and will be on retailer shelves in the next few weeks. Below, watch a trailer for the product, which includes instructions on how to remove the hidden disc.