Apple Music launched with much fanfare yesterday thanks to its world premieres and exclusive material, including previously unavailable releases from Thom Yorke and Dr. Dre. A streaming service long in the works, its arrival marked the final chapter in an otherwise winding story, which has involved everything from acquiring Beats Music to renegotiating artist royalty terms at the behest of Taylor Swift.
One person who’s especially ecstatic about Apple Music’s debut? Chief creative director and Nine Inch Nails frontman Trent Reznor, who’s been involved with the project ever since the Beats acquisition. “There needs to be a place where music can be treated less like digital bits but more like the art it is, with a sense of respect and discovery,” he said earlier this month, touting the new platform.
Reznor’s role at Apple no doubt has compromised his ability to write and record new music, but he doesn’t seem to mind much. “It’s certainly been worth my time taking time off from Nine Inch Nails to focus on trying to make this experience great,” he told Rolling Stone in a new interview.
Though it sounds like NIN’s future is unclear at the moment because of Apple Music, Reznor said he has been “messing around with some things,” just not material that’ll see the light of day any time soon. “It’s not a record I’m trying to finish in a month,” he explained, adding, “It’s more just feeling around in the dark and seeing what sounds interesting. It’s nice to do that every few years to try and reinvent and discover and try to learn about yourself and what feels exciting to you as an artist.”
Nine Inch Nails’ latest release came in the form of 2013’s Hesitation Marks.