Ever since Tupac’s hologram made its debut at Coachella 2012, deceased music legends have been resurrected at an alarming rate. Eazy-E and Ol’ Dirty Bastard made comebacks at Rock the Bells; a projection of Michael Jackson performed at last year’s Billboard Awards; and a Selena hologram is currently in development. Now legendary diva Whitney Houston is getting the treatment, thanks to a partnership between her estate and Hologram USA.
The hologram will debut next year at “a major U.S. venue” and subsequently embark on a world tour. The interactive performances will “feature a selection of her greatest hits and will be interactive, incorporating audiences and special guests.”
“It’s a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come,” Houston’s sister-in-law and estate president Pat Houston said in a press statement. “I look forward to the partnership.”
Hologram USA previously worked on holograms for Chief Keef, Billie Holiday, and Patsy Cline. The company’s CEO Alki David added, “The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business. We’ve got technology that’s causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate — I’m confident we’ll create the ultimate celebration of Whitney’s amazing artistry.”
Houston was found dead at the Beverly Hilton Hotel on February 11th, 2012 after accidentally drowning in her bathtub, with heart disease and cocaine use listed as contributing factors.