Apple Music launched in June by offering its 800 million iTunes users three months of free access to the streaming music service. With the trial run now over, Apple Music is left with just 6.5 million paid subscribers, Apple CEO Tim Cook revealed during the WSJD Live Conference on Monday, according to CNET.
Which means Apple has been able to convert less than 1% of iTunes users, and even those numbers might be skewed. Some of those 6.5 million likely forgot to cancel their subscription once the trial ended.
Nevertheless, with 6.5 million subscribers, Apple is now the second most popular streaming service behind Spotify, which boasts 20 million paid subscribers. Deezer boasts three million users, while TIDAL just recently crossed the one million mark.
Speaking at the WSJD Live Conference, Cook said he was pleased with the results thus far. “I think it’s fabulous, and to have over 15 million on there, and 6.5 million in the paid category, I’m really happy about it.” (Another 8.5 million, who signed up after the initial June 30th launch, are still using the free trial.)
“I think the runway here is really good,” Cook added. “We have music experts, just like the DJ when we were growing up… that are deciding what’s next. It brings the art back in music.”