If you’re anything like me, you’ve been anxiously waiting for Adele’s 25 to hit Spotify at the strike of midnight tonight. For days now, I’ve collected the pints of ice cream and Kleenex boxes in preparation for what I can only assume will be an evening of devastation and tears.
But it appears my due diligence has been in vain: The pop singer’s highly-anticipated album will not appear on any of the major streaming services, including Spotify and Apple Music.
“Three people with direct knowledge of the plans for the release” relayed the sad news to the New York Times today; Billboard confirms that it will definitely not be on Spotify come tomorrow, the official release date for 25.
Streamers like me will be left with no recourse but to actually **purchase** the album (imagine that?), and that’s exactly what Adele’s business folks are counting on. Realistically speaking, they likely needn’t worry about sales, considering lead single “Hello” was the most downloaded song ever on iTunes in its first week.
Columbia is expecting to ship out 3.6 million copies of the LP in the US, and many are predicting it will sell 2.5 million during its debut week — a striking, but wholly possible number for someone like Adele, and one that would set a damn record. That high honor belongs (for now) to N*SYNC, who moved 2.415 million copies of No Strings Attached off the shelves back in 2000.
It’s unclear whether 25 will be kept off streaming services entirely, or if it’ll appear on those platforms at a later date.
Below, revisit the video for “Hello”, as well as a live performance of new song “When We Were Young”.
02. Send My Love (To Your New Lover)
03. I Miss You
04. When We Were Young
06. Water Under the Bridge
07. River Lea
08. Love in the Dark
09. Million Years Ago
10. All I Ask
11. Sweetest Devotion