For years, musicians have been able to upload their tracks to SoundCloud and share them with the world. But unless you have access to studio-quality equipment, your track is probably not going to sound as good as the professionals. That’s why SoundCloud has announced a new partnership with LANDR, a cloud-based audio mastering software platform.
The new deal allows SoundCloud members to access a free “Optimized for SoundCloud” mastering format from LANDR, which “will master and enhance the quality of songs streaming on the platform.” Users will be able to upload a song directly to a LANDR library and share it straight to their SoundCloud account while simultaneously mastering it. Tracks already mastered in the LANDR library can also be exported straight to the streaming platform.
“Creators are at the forefront of everything we do at SoundCloud,” said SoundCloud’s Vice President of Creators Product and Content Operations Matt Fenby Taylor in a statement. “LANDR has created a great tool which allows anyone to achieve professional quality sound. We’re excited to partner with them to bring this easy-to-use, cost-free solution to our community of creators, enabling them to enhance the music they upload to SoundCloud.”
LANDR’s AI algorithms work to analyze millions of tracks, in addition to constantly “self-learning” from each new user upload, allowing the platform to achieve a consistently optimized mastering process. “LANDR’s mission has always been to make pro-level sound quality accessible to everyone,” said LANDR CEO Pascal Pilon. “SoundCloud, with its large community of music creators, is a perfect partner to help us accomplish our goal. As a SoundCloud user myself, I’m also pretty excited to have the opportunity to listen to my favorite artists consistently at their fullest potential, leveraging LANDR’s ability to make their mix richer and warmer without compromising the original feel of their creation.”
Users can begin mastering their own audio right now via LANDR’s new SoundCloud-enabled website.