“Threat Of Joy” was the most backward-looking track on The Strokes’ recent reboot EP, Future Present Past (and for a band that made their name on reminding people of Lou Reed, that’s saying something). The group just released their music video for “Joy” and it’s clear they are picking up the same uber-retro vibes we get from the track.
The Warren Fu-directed video is a schlocky pile of ’70s television tropes complete with mysterious, suit-wearing government agents, black-bagged directors, jarring dance sequences, and villains sitting in darkened meeting rooms with awful rubber masks.
Maybe The Strokes are loosening up and looking toward the past, maybe the aesthetic of Blood Orange — an artist who seems to have stepped fully formed out of the past — just rubbed off on Casablancas after he helped out with “Augustine”. Either way, it’s a whole lot of fun from a band that’s spent years taking itself too seriously.
The Strokes are currently hitting the festival circuit hard, so folks who couldn’t hear them whip out their new material at Governors Ball can still catch them next month at Splendour In The Grass. Here’s hoping that they will bring some of those pig masks along with them.