A report out of the UK this week asserted that Adele was the favorite to headline next year’s Super Bowl Halftime show. According to Variety, the singer responded to the report during her concert in Los Angeles Saturday night, telling the audience that she had declined the NFL’s offer.
“First of all, I’m not doing the Super Bowl,” Adele said. “I mean, come on, that show is not about music. And I don’t really — I can’t dance or anything like that. They were very kind, they did ask me, but I said no.”
Adele jokingly said that she may be open to playing in the future. “Maybe next time, in my next album. I’m going to do a dance album next time. So, maybe I’d do it then.”https://www.youtube.com/watch?v=wDSUGZQ7nUE
The Sun’s report claimed that the NFL was “doing absolutely everything they can to try to persuade her to sign up,” but added that Adele’s nerves were “the issue.” Adele’s comments suggest her qualms had more to do with the venue than stage freight; regardless of the reasoning, turning down America’s most watched sporting event event is a bold decision. Still, given Adele’s absurd commercial popularity, it’s not like she needed the help.
It remains to be seen who the NFL will turn to now that Adele has turned them down. Let’s just hope they don’t fall back on Bruno Mars for a third year.
Update: In a joint statement, the NFL and Pepsi (who is presenting next year’s Halftime show) said they never offered Adele the gig. “The NFL and Pepsi are big fans of Adele. We have had conversations with several artists about the Pepsi Super Bowl Halftime Show. However, we have not at this point extended a formal offer to Adele or anyone else. We are focused on putting together a fantastic show for Houston and we look forward to revealing that in good time.”
Watch Adele address the Super Bowl rumors: