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St. Vincent covers The Beatles’ “All You Need is Love” for Tiffany & Co. ad: Watch

A steady and soothing reimagining courtesy of Annie Clark

photo by Autumn Andel
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    Photo by Autumn Andel

    In addition to working on a new album and a female-led adaption of The Picture of Dorian Gray, St. Vincent has been tapped to soundtrack Tiffany & Co.’s latest fragrance product. She’s delivered with a cover of The Beatles classic “All You Need is Love”.

    A steady and soothing rendition, it employs little more than a sparse guitar and a few handclaps, and her distinct voice floats on like something out of a dream. Clark’s reimagining soundtracks a video for the new fragrance featuring models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.

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    (Read: The 25 Most Anticipated Albums of Fall 2017)

    “The soundtrack is something that I think we all multi-generationally have his great affection for,” Caroline Naggiar, senior vice president of marketing at Tiffany & Co., told Business of Fashion (via reddit). St. Vincent was able to bring this real newness and depth to the interpretation.”

    Hear it below.

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    Although Clark has yet to formally announce her next St. Vincent album, she has released her first single since 2015, “New York”. She also debuted a new song called “LA” during her set at Tokyo’s Summer Sonic Festival. Clark will hit the road in October for her “Fear the Future Tour”.

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