Hundreds descended on Jackson, Wyoming last week for Kanye West’s exclusive ye album listening party. The rapper is now looking to bring that once-in-a-lifetime experience to fans all over the world as part of his #ProjectWyoming event series.
So far, three cities have already been chosen to host #ProjectWyoming. Festivities go down in Chicago and Miami tonight, and Brooklyn will have its turn tomorrow. Much like the original listening party in Jackson, these events will be limited in capacity — at the time of publishing, all three have already “sold out” — and will feature bonfires and merch pop-up shops. (Unlike the original, though there are no bans on rappers in place.)
(Read: Ranking: Every Kanye West Album from Worst to Best)
“Ye wants people to experience the album the same way the 400 people in Wyoming did. Open air, around a fire, with stadium quality sound. That’s what #ProjectWyoming is about. Stripping down to the basics and enjoying nature & GOOD company. These are merch pop up bonfires,” tweeted out Julieanna Goddard (aka YesJulz), who manages ye breakout collaborator 070 Shake and whose marketing agency is behind #ProjectWyoming.
In subsequent tweets, YesJulz called on fans to suggest other cities for #ProjectWyoming. London, Boston, and Melbourne have already been nominated; it looks like an event announcement for Tampa is imminent.
To coincide with these events, Kanye’s website has been updated to include footage from the Jackson listening party; find some stills below.
Kanye and Kid Cudi are scheduled to release their collaborative album, Kids See Ghosts, on Friday. Its Takashi Murakami-illustrated cover artwork was revealed last night.