New Socially Distanced Music Venue in UK Hosts First Concert

Featuring a performance by Sam Fender

UK socially distanced concert venue Sam Fender coronavirus live Virgin Money Unity Arena Sam Fender, photo by Jonathan Morgan
Sam Fender, photo by Jonathan Morgan / Twitter

    The UK’s new “socially distanced” outdoor music venue, the Virgin Money Unity Arena, hosted its first official concert on Tuesday night. Sam Fender played to a sold-out crowd in Newcastle, all of whom appeared to abide by the rules and regulations of the space. Watch footage from the show below.

    In total, there were 2,500 attendees present for Tuesday night’s gig, reports NME. Concertgoers watched the show from elevated platforms spaced two meters apart, safely pre-ordered food and drinks using the arena’s one-way system, and accessed toilet facilities via a similar one-way aisle.

    Videos from the event reveal that it was safe and sensible, with the actual show itself going smoothly as planned. Fender played a 16-song setlist on the festival-sized stage, and it seems like it could be heard from the very last seats in the house.


    “Big up Newcastle, big up Sam Fender!!!! We have just got home, I’ve drove over 8 hours today and it was all worth it!” tweeted attendee Jonathan Morgan. “I didn’t think I’d get to see the big man himself this year after my tickets for Birmingham were sold without me knowing and then Covid19. Today was just epic!!”

    However, other fans continue to be skeptical, not because it’s unsafe, but because it detaches a concertgoer from the whole vibe of a concert to begin with. In several clips, people’s neighboring chatter is almost louder than the music, recreating the overall feeling of a detached music festival. “Love Sam Fender but if that’s what the future is, count me out,” tweeted Ashley Smith. “That’s not what gigs are for me. It’s the atmosphere of being surrounded by others captivated by what’s going on on the stage loving life.”

    The Virgin Money Unity Arena will continue to host socially distanced concerts throughout the months of August and September. Upcoming performers include The Libertines, Supergrass, Two Door Cinema Club, and Van Morrison.


    Meanwhile, here in the US, Live Nation’s CEO is confident concerts will be back in full swing by next summer, even if other other music executives believe 2022 is a more likely target. For now, though, most of the live music industry remains sidelined — with the exception of bands like Smash Mouth and Trapt, who continue to defy health experts guidance by playing shows in the middle of a pandemic.

    Editor’s Note: Stay safe and pick up a custom face mask from Consequence of Sound. A portion of the proceeds benefit MusiCares’ COVID-19 Artist Relief Fund.