Credit where credit is due: a pair of Kylie Jenner bikini photos resulted in nearly 50,000 new voter registrations.
On Monday, Jenner posted the photos to her Instagram alongside a call to her 200 million followers to register to vote. “but are you registered to vote?” Jenner wrote in the caption. “click the link in my bio.. let’s make a plan to vote together 🤍🤍”
According to Vote.org, Jenner’s posting boosted the site’s traffic by a whooping 1,500% and ultimately resulted in 48,000 people registering to vote ahead of the 2020 presidential election. (For comparison, on a usual day Vote.org registers about 2,900 voters.)