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J. Cole Drops New Video for “a m a r i”: Watch

The first music video from Cole's newly released The Off-Season

j. cole amari new music video watch
J. Cole in video for “a m a r i”
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    J. Cole has shared a new music video for “a m a r i”, off of Friday’s The Off-Season. Watch it below.

    The Mez-directed clip opens with a shot of a Dreamville helicopter flying overhead as Cole performs the song. He dons a mafia suit and hat before revisiting his college years at St. John’s University. During a scene, the North Carolina native eats ramen noodles in his dorm room while the camera zooms over his collection of Platinum plaques.

    Named after the nephew of Dreamville rapper BAS, “a m a r i” is the second track off the new album. Co-produced by Cole with Timbaland, T-Minus, and Sucuki, the song finds Cole reflecting on his come-up and staking his claim to the hip-hop throne.

    “We from the Southeast, n-ggas know,” he raps. “This where the opps creep real slow/ Won’t vote but they mob deep with the poles/ I punch the time sheet, not no more/ And now my assigned seat is a throne.”

    On Sunday, Cole made his debut for the Rwanda Patriots of the Basketball Africa League, scoring 3 points with 3 rebounds and 2 assists.

     

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