After dropping a steady stream of singles, J Balvin has announced his new album, José, out September 10th. He also shared a new song, “Que Locura,” and its accompanying music video.
José follows last year’s Colores, which peaked at No. 2 on the US Top Latin Albums chart and No. 15 on the Billboard 200. It also netted Balvin a Latin Grammy for Best Urban Album, and included popular singles like “Morado,” “Rojo,” and “Amarillo.”
In “Que Locura,” the Colombian superstar describes struggling to get over heartbreak. He drops a reference to 1997’s Will Smith-starring Men in Black as he sings about wanting memories of his ex erased: “Son recuerdos que no se me van/ Lo hicimo’ off the wall, como las Vans/ Éramo’ ganga como el Wu-Tang Clan/ Necesito el flash a lo Men in Black.”
Watch the music video, directed by Jose Emilio Sagaró of Film Heads, below.
Recently, Balvin expanded his already massive audience by putting a reggaeton spin on Metallica’s classic, “Wherever I May Roam.” The cover followed his previously released album singles “7 De Mayo,” “Otra Noche Sin Ti,” “Tu Veneno,” and “Ma G.”