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Snoop Dogg Launches Breakfast Cereal for All Your Wake-and-Bake Mornings

Before you smoke a bowl, eat a bowl of Snoop Loopz

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Snoop Dogg (photo by Bennett Raglin/Getty Images for Essence) and Snoop Loopz (Broadus Foods)

    Breakfast is served at the dog pound: Snoop Dogg has unveiled his very own breakfast cereal, named — what else? — Snoop Loopz.

    The circular cereal is billed as an alternative to Froot Loopz, with “more corn, more flavor, and more marshmallows,” per Master P, who shared the news via his socials this week. Snoop Loopz will be distributed in grocery stores by Snoop’s own company Broadus Foods, which already boasts a range of “Mama Snoop’s” breakfast products. (Better yet, it supports charitable organizations like Door of Hope.)

    We haven’t had a chance to taste test Snoop Loopz yet, but take it from Master P. himself: It’s “berry delicious fo shizzle,” and is likely best served with your greens on the side. Check out the Snoop Loopz box below.

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    In more recent Snoop news, he teamed up with BTS and Benny Blanco earlier this month for the single “Bad Decisions.” And cereal is just the latest in an ever-growing list of business endeavors for the rapper, as he’s also teased launching his own streaming platform soon. Thankfully, we have grounds to believe that those who work under Snoop Dogg are paid fairly.

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