How do major music festivals like Bonnaroo actually go about booking their lineups? Brad, Barry, and Lord Taco traveled to Knoxville, Tennessee in 2020 to talk to the guys that actually put together the bills to find out.
In this High Five clip from The What Podcast, hear AC Entertainment’s Lead Booker Bryan Benson and Vice-President of Booking Stephen Greene discuss how Roo comes together. They also discuss what happens when they book a band, like say Mumford & Sons, to a smaller stage, and they suddenly blow up.
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