We rounded up some of this year’s biggest Super Bowl ads and ranked them from worst to best. See our picks and watch them for yourself below.
18. Rakuten’s “Cher is back” Ad with Alicia Silverstone
Imagine if Cher Horowitz got cash back for all those impulse retail therapy purchases she made before realizing she was in love with her former stepbrother. Rakuten’s Clueless spoof doesn’t tell us much about the brand, relying solely on the film’s star Alicia Silverstone donning yellow plaid to catch your eye: “Don’t bug,” she says, standing at the podium in her debate classroom. “The girl is back.” We give the commercial an F for context, but an A+ for nostalgia. — Abby Jones
17. Experian’s “Happy Guy” Ad with John Cena
The fact that you can see John Cena is only the second-most unlikely event to occur in this new spot for Experian. The wrestler wakes up in an HGTV-approved bedroom, immediately thrilled to realize it’s the first day of the month and rent is due. He then teleports to the street for a musical number with his neighbors in some Singin’ in the Rain-like choreography, minus the rain. Why so chipper, you ask? Thanks to Experian, paying rent on time can now boost your credit score. Good news for us younger millennials who will never be able to purchase property in their lifetimes. Add this to the This isn’t wholesome, this is the Capitalist Dystopia Facebook group. — A.J.
16. Busch Beers’ Ad with Sarah McLachlan
The ASPCA and all major broadcasting companies owe Sarah McLachlan an apology for inextricably linking her music with the saddest videos of puppies you’ve ever seen. She knows it, too, which is probably why she was down to spoof her commercials with the non-profit for a new bit with Busch beer. “Three things are required in the great outdoors,” our flannel-clad spokesman tells us. “Food, drink, and shelter.” Cue McLachlan peering out from a tent with an unassuming wolf, reciting her trademark public service announcement, winning us over again by proving that she’s more than happy to poke fun at herself. — A.J.
15. Bud Light’s Ad with Miles Teller
Add choreographed dancing to the list of Miles Teller’s talents in his new commercial for Bud Light. While bopping to hold music, the actor shimmies his shoulders, swivels his hips, and glides across his apartment in tandem with his wife Keleigh Sperr. Here’s to making the most of insane customer service wait times. — Eddie Fu
14. Avocados from Mexico Ad with Anna Faris
No traffic, no conflict, no clothes — that’s the world we could’ve had if Adam and Eve had access to an avocado on that fateful day in the Garden of Eden. A little bold of Avocados from Mexico to subscribe to the belief that a single woman — in this case, Anna Faris — caused everyone’s problems, but if avocados really make everything better, we’ll take it. — Carys Anderson
13. Squarespace Ad with Adam Driver
Adam Driver stars alongside Adam Driver, Adam Driver, and Adam Driver in a new commercial for Squarespace that’ll have you asking, “What is Squarespace?” “Can it multiply other celebrities?” “How much for my own Adam Driver? What about two? I probably won’t need more than two,” and, “No, seriously, I didn’t understand that commercial, what the hell is Squarespace?” — Wren Graves
12. Booking.com Ad with Melissa McCarthy
It’s been a minute since Melissa McCarthy has had a worthy platform to really go crazy, which is what makes this Booking.com commercial so special. In the clip, the actress sings of her desire to go somewhere, anywhere, away from home — as long as they have childcare. Come for the costume changes, stay for McCarthy’s ability to cast her husband in every project she does. — C.A.
11. Pepsi Zero Ad with Ben Stiller and Steve Martin
Ben Stiller and Steve Martin are some of Hollywood’s most beloved stars because they make you believe what they’re feeling and experiencing is real, when, of course, they’re only acting. Pepsi Zero takes a meta approach by enlisting the men in its Super Bowl ad, asking the two to cycle through some of their biggest roles before performing a convincing “Ahh” after taking a sip of the crisp soda. Do they actually like the drink, or is this just their talent at work? You’ll have to try it to find out. — C.A.
So, was @BenStiller’s reaction #RealOrActing? Try the new #PepsiZeroSugar and find out for yourself.— Pepsi (@pepsi) February 13, 2023
(that kick from @TheRealDratch looked pretty real, just sayin’ ?) pic.twitter.com/2YQP16RNZ5
So, was @SteveMartinToGo’s reaction #RealOrActing? Try the new #PepsiZeroSugar to find out for yourself. #SteveMartin pic.twitter.com/Ca4enWbFVJ— Pepsi (@pepsi) February 13, 2023
10. GM and Netflix’s Ad with Will Ferrell
Will Ferrell makes corporate synergy work in an ad that touts Netflix using GM EVs in its productions going forward. Though Netflix continues to shoot itself in the foot with moves like the company’s password-sharing crackdown, it’s a reminder of some of the best shows the streamer has to offer, like Money Heist, Bridgerton, Stranger Things, and Squid Game. — E.F.
9. PopCorners’ Breaking Bad Ad with Walt and Jesse
Hopefully Bryan Cranston and Aaron Paul got an RV full of cash for reprising their Breaking Bad roles as Walter White and Jesse Pinkman in an ad for PopCorners, a popped corn snack. The 60-second spot features sanitized versions of classic Breaking Bad dialogue. “Yo!” Jesse says after eating White Cheddar flavor and taking off a gas mask, “These are the bomb!” Also be on the lookout for a cameo from Walt and Jesse’s old pal, Tuco Salamanca (played by Raymond Cruz). — W.G.
Walt and Jesse return in PopCorners' Breaking Bad Super Bowl commercial. pic.twitter.com/G2gbJYJ2oA
— CONSEQUENCE (@consequence) February 6, 2023
8. Downy Ad with Danny McBride
In full Kenny Powers mode, Danny McBridge adopts the first name Downy to hawk the fabric softener that really need any promotion in the first place. At least we get to see “Downy McBride” cruising through a cul de sac in a golf cart to the tune of DMX’s “What’s My Name?” Unstoppable or not, McBride proves himself to be a capable pitchman before running into a roadblock of his own making. — E.F.
7. Uber One Ad with Diddy, Montell Jordan, Donna Lewis, Kelis, Ylvis, and Haddaway
Though Uber One executives insist they’re not looking for a jingle, that’s essentially what they get after Diddy calls in an eclectic cast of musicians — including Kelis, Donna Lewis, and Ylvis — to remix their biggest hits into one catchy song. At the same time, Diddy manages to promote his new company Combs Global and his R&B label, Love Records. — E.F.
6. Hellman’s Ad with Jon Hamm, Brie Larson, and Pete Davidson
Talk about a killer ham and cheese. Pete Davidson had the Super Bowl party of a lifetime this year, returning for another Hellman’s ad in which Jon Hamm and Brie Larson transform from house guests into the makings of a sandwich topped off with the company’s mayonnaise. How do we get invited in 2024? — C.A.
It helps Pete to talk it out with his leftovers before he eats #BringLeftoversToLife #MakeTasteNotWaste pic.twitter.com/9x49GKu8tt
— Hellmann's (@Hellmanns) February 13, 2023
5. e.l.f. Cosmetics Ad with Jennifer Coolidge
Jennifer Coolidge’s turn on The White Lotus has thrust her again into the national spotlight — especially after her delightfully meandering Golden Globes speech reminded us of what a treasure she is. Cue e.l.f. cosmetics, which enlisted the actress to promote their viral Power Grip Primer. “My gosh, it’s like I came from the sea! I look like a dolphin! Like a baby dolphin!” Coolidge exclaims, before giving us her best dolphin squeal. If the primer makes her feel this good, you know we’ll have to try it too. — C.A.
Jennifer Coolidge stars in the e.l.f. cosmetics #SuperBowl ad, written by ‘The White Lotus’ creator Mike White. pic.twitter.com/9wzyTVhaBE— DiscussingFilm (@DiscussingFilm) February 13, 2023
4. Doritos’ Ad with Jack Harlow, Elton John, and Missy Elliott
Jack Harlow learns to heed Missy Elliott’s advice in Doritos’ Super Bowl commercial, which sees him quitting rap to become a successful triangle player — only to lose the award for Triangle Player of the Year to Elton John. — E.F.
3. Crown Royal’s Ad with Dave Grohl
Dave Grohl lists off the numerous reasons to thank our neighbors to the north in an ad for Crown Royal. The Foo Fighters frontman kicks off his salute to Canada by mentioning the country’s many “legends of music” including Joni Mitchell, Céline Dion, Oscar Peterson, and his recent on-stage bandmates RUSH. He then rattles Canada’s other notable achievements like hockey, peanut butter, and the whoopee cushion. He also reveals a football-related fun-fact by crediting the Canadians for the earliest iteration of what later became America’s Game. “Yeah!” Grohl insists. “Look it up!” — Bryan Kress
2. Dunkin’ Donuts Ad with Ben Affleck and Jennifer Lopez
Everyone’s favorite Dunkin’ lover has officially leveled up from meme to brand partner thanks to this ad, where Ben Affleck handles the drive-thru window at his beloved coffee shop (so that’s what those photos were from!). Affecting his best Boston accent, Affleck hands shocked fans their coffee and indulges in a few selfies before his celebrity wife pulls up to the window. “What are you doing here? Is this what you do when you say you’re going to work all day?” J-Lo asks. Now we just need to give Affleck the Dunkin’ job for real — surely he’d be happier that way. — C.A.
they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLRAdvertisement
— Dunkin' (@dunkindonuts) February 12, 2023
1. Workday’s “Rock Star” Ad with Ozzy Osbourne, Billy Idol, and Joan Jett
Ozzy Osbourne, Billy Idol, Paul Stanley, Joan Jett, and Gary Clark Jr. all make appearances in Workday’s “Rock Star” Super Bowl ad. The clip opens at a KISS concert with Paul Stanley turning to the camera to offer his two cents about “corporate types” who erroneously refer to themselves as “rock stars.” From there we get the definition of a “real rock star” from the legends themselves. The biggest highlight comes in seeing Ozzy in full office space attire, sitting amongst his fellow cubicle dwellers. — Jon Hadusek