As US users see their Netflix bills creep up, the streamer is taking an opposite approach in other markets across the globe. In an effort to bolster international subscriber growth, the stream is lowing its monthly price in more than 100 regions.
Per The Associated Press, beginning this week Middle East markets in Yemen, Jordan, Libya, and Iran; European countries such as Croatia, Slovenia, and Bulgaria, and sub-Saharan African markets are eligible for the lower price point. The exact range in savings is between 20% to 60% depending on the market.
Thanks to inflation, increasing competition, and the price of major hit series like The Crown and Stranger Things, Netflix has had to hunker down to keep itself afloat. In the US, the company is expected to tighten its rules on cross-household password sharing — a crackdown they’ve already tested in Latin America — after hiking subscription prices.
Speaking to Fierce Video, Peter Supino, an analyst at Wolfe Research, speculated that Netflix’s cost cutting initiative is likely being offered as an incentive ahead of a broader rollout of the streamer’s password sharing crackdown.
Netflix also recently launched an ad-supported plan called Netflix Basic with Ads in hopes of retaining subscribers amid their higher subscription prices. But that’s also come at the expense of projects like a Gorillaz movie and the continued syndication of Arrested Development.
If you need some incentive to stick around on Netflix, you can look forward to the next seasons of the recently-renewed That ’90s Show and Wednesday, as well as David Fincher’s upcoming film The Killer.