In 1994 the Coca-Cola company debut a bold, new bottled juice beverage line, Fruitopia. It wasn't just a fruit drink -- it was a concept, a gateway to a higher plain of flavor, the one path to real, ultimate thirst quenching. Coke banked on the early-nineties' Summer of Love nostalgia trip to market their Snapple-competing drink to Generation X's wannabe hippie crowd. The result was a striking, psychedelic television ad campaign that made Fruitopia out to be a, like, totally mind-opening beverage, man.
August 2, 2009