Tyler, The Creator is an American rapper, record producer, and music video director. Born in Ladera Heights, California, he rose to prominence as the leader and co-founder of the alternative hip hop collective Odd Future and has rapped on and produced songs for nearly every Odd Future release. Tyler creates all the artwork for the group's releases and designs the group's clothing and other merchandise as well.
After releasing his debut album Goblin under XL Recordings, in April 2011, he signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. Following that he released his second studio album Wolf, which was met with generally positive reviews and debuted at number three on the US Billboard 200 selling 90,000 copies in its first week. He has his own clothing company, called Golf Wang, started in 2011, and a carnival, named Camp Flog Gnaw, hosted annually since 2012. He runs his own streaming service Golf Media; it contains original scripted series from Tyler himself and Camp Flog Gnaw streams there yearly.
His 2015 album Cherry Bomb featured a greater focus on melody and jazz-fused sounds which has continued throughout his later discography. Okonma's later albums, Flower Boy (2017), Igor (2019) and Call Me If You Get Lost (2021), were all released to widespread critical acclaim, with the latter two debuting at number one on the Billboard 200 and each winning Best Rap Album at the 2020 and 2022 Grammy Awards, respectively.